If you’re an internet marketer who doesn’t know anything about infographics, what are you waiting for?
While the web has long been considered a text-based medium, there’s no denying the fact that the brain processes images faster than written copy. That’s why YouTube has become one of the most massively popular websites on the planet. It’s also why infographics are red hot right now and not going away anytime soon.
For the uninitiated, the term illustrates the idea of presenting information in a graphical fashion rather than writing it out. Readers love it. Google loves it. You should too. The problem (until recently) with infographics is that you needed to be a Photoshop whiz to create the darn things. Not anymore. There are dozens – maybe more – of websites that help a rank amateur create dazzling infographics to post on their blog with literally only a few minutes of effort.
Here’s a list of our favourites.
This one is the flavour of the moment but looks like it might have the chops to stick around for the long haul. Canva’s drag-and-drop interface and the healthy selection of free graphics made it a player in the infographics game from the start. If you need REALLY high-quality graphical elements, you can buy them one at a time for up to a buck each. But you might be surprised how robust their free galleries are.
If you ever have need of other formats, Canva also makes it easy to create brochures, flyers, logos, and much, much more. Canva works well in the cloud, or you can download it as a mobile app and create beautiful graphics on the fly. Anything you can conceive, Canva can probably help you bring to life.
Are infographics the future of the resume? The website service Visualize seems to think so, and they might be right. Who can deny the resume industry is in need of an overhaul? There might not be a more tired and desperately in need of an upgrade asset on the planet. While this use of infographics doesn’t fall precisely into the category of creating a graphic for use on your blog, there is a chain of logic here.
A great digital resume created in Visualize allows you to snag that awesome job blogging for an internationally famous firm Widgets, Inc. You’re going to need some awesome infographics for posts along the way, and there you have it. The circle is complete. Visualize is a dedicated resume generator, so don’t try to use it for all your infographic needs. But what it does, it does very well.
While a service like Canva allows you to go crazy with the creative elements of instagraphics, sometimes you just need the basics.
That’s where Google Developers comes in. When it comes time to create charts and graphs for a blog post, Developers is powerful, free, and easy to use.
Included are an extensive set of design elements that allow you to match anything you create to the feel of your website. You number-crunchers out there will be happy to know that Google Developers integrates your data in real-time, which means it’s easy to update as the need warrants.
Like other services we’ve mentioned, Easel.ly makes the mundane, frustrating task of creating blog infographics easier. We must say that the dashboard and layout is a little clunkier in this software than some others – Canva, in particular. Easel.ly has been in beta mode since 2012. The good news is that means it’s completely free to use. The bad news is that there must be something stopping the developers from saying it’s done.
Easel.ly follows others with its familiar setup. There are a dozen templates to start you off on the right foot. All are easy to customise to your little heart’s content. The graphic library includes all kinds of arrows, connector lines, shapes, fonts, styles – you get the idea. Unlike Canva, there are no upsells to contend with. Everything Easel.ly has to offer you get for free.
While Piktochart was obviously conceived as a paid alternative to free resources like Easel.ly and Canva (sort of), it seems a little finicky with some operations. We’ll mention up front that the free version of Piktochart only allows access to three templates. To upgrade to a Pro account costs $29 monthly or $169 annually. Depending upon your needs, that may or may not be worth the cost. What do you get for your money?
The first noticeable difference is that it’s obvious the developers spent a lot of time creating an intuitive, easy-to-use interface. You’ll become acquainted with the program and able to whip out fully conceptualised infographics in a short amount of time. Another bang-for-your-buck factor is that Piktochart has loads of helpful hints to guide you through whatever type of project you’re working on; social media, classroom, office or; website. If you have a little money to spend, Piktochart can put you into the infographic-creating game quickly and professionally.
As an alternative chart-making specialist to Google Developers, you should know that
Infogr.am is the best choice for creating charts.
Whatever you need, they have – more than 30 different charts – and they all look good. What about data editing?
You can do it on the built-in spreadsheet or import your .xls, .xlxs, or .csv files. The drawbacks are moderate but worth noting.
Infogr.am has limited options for actual infographics and any images you want to use, have to be uploaded; there’s no built-in library. While it’s free to use the program, you have to be a subscriber to download.
We’re a little annoyed that the website makes it difficult to locate the pricing. In case you were wondering, it costs $19 a month to access all the features.
Visme is a serious player in the infographic game already. With loads of templates and an extensive gallery of free graphics and images to choose from, along with plenty of templates ready to go, Visme is an excellent way to get started creating your next infographic, presentation, or just about any other form of visual content you can imagine.
Let’s take another moment to talk about those templates. Sometimes a company just throws together some stuff that, frankly, looks like crap.
You end up having to do a complete redesign. Visme is not that company. The templates offered are well-designed and look great out of the box. You may find that all you need to do is replace the placeholder content with your own, and call it done.
The basic Visme account is free but only allows up to three projects. To get more out of the service will require an upgrade to the $10 monthly account.
The Bottom Line
Is it worth creating an infographic for your blog? We’re going to say yes.
While it’s probably not a good idea to make that your only type of content, a well-designed and interesting infographic has the potential to be easily shared over social media. And when it comes to content, the more eyeballs that see it, the better.
We’d like to throw a question out to our readers, especially those that use infographics frequently: How do your infographic posts rank in comparison to those that are predominantly text?