In the world of making money online, it often seems like having a huge audience is essential.
We are bombarded with overnight success stories of people and brands who go from unknown to noteworthy in a heartbeat.
In reality though, these are people who have spent years figuring it all out first. They have built a loyal following, and are now in a position where they can make things happen quickly when they want to launch a product or new venture.
Is it possible to make money on a site with low traffic?
The answer is yes, and it’s easier than most people think.
How to Make Money on a Site with Low Traffic: 10 Actionable Tips
Many websites are niche, specialized, or aimed at a very unique audience. Most of the time, these sites don’t have high traffic volume, but they can be extremely profitable.
Why? Because they have a deep understanding of their audience and customers, and their site, product and blog content all deliver on that understanding.
So dedicate yourself to creating quality content on your blog that delivers a lot of value to your audience. Outsource it to skilled writers and editors if you need to, or consider bringing in a proofreader or a designer to help you make quality infographics and visual content.
Whatever you do, just be sure that you’re doing it as well as humanly possible to serve YOUR audience.
This will establish the foundation for everything else that follows, and help you make the most of every bit of traffic you do get.
Then, if you are confident that your site offers high-value to your audience, follow these ten tips to start making money regardless of how much traffic you have.
1. Create an ebook and advertise it to your followers
In recent years, ebooks have become more valuable than they’ve ever been before, and companies like HubSpot publish them constantly.
Today, virtually everyone reads ebooks and it’s simple for people on all devices, operating systems, and platforms to download and engage with them. In light of this, creating and marketing an ebook can be one of the best and most efficient ways to turn your low traffic site into a high-volume moneymaker.
Keep in mind that while creating an ebook is a stellar option for many people, it takes time, effort, and attention and isn’t a “get rich quick” fix.
Whether you decide to create your ebook in-house or to outsource it, follow these tips:
- Determine the goal of the book. For your book to be effective, it must have a goal in mind. If your aim is to make money from the book, how will you do it? Will the book itself earn you revenue, or will it act as a bridge for other products and services?
- Create an outline. An outline will help you keep your thoughts organized if you create the ebook, and allow you to keep your writer on track if you outsource it.
- Beef your book up with quality claims and statistics. Any piece of content you create will be stronger if you include facts and statistics. Make sure yours come from relevant sources to ensure they’re as powerful as possible.
- Include a compelling call-to-action (CTA). A good CTA at the end of an ebook helps your audience understand what they’re supposed to be doing, and is a great way to drive conversions for other profit drivers on your site.
- Add quality visuals. Every great ebook needs quality visuals, and adding some to yours is a sure-fire way to make it more appealing to readers.
- Market your book. Use your social media and personal networks to spread the word about your ebook, or consider re-selling it on a 3rd party site such as Amazon or Product Hunt.
2. Become an affiliate marketer
Affiliate marketing is a great source of income for people with low-traffic sites. Unlike the option of writing an ebook, becoming an affiliate marketer is a fast and straightforward thing, and it can help you start making money overnight.
You are simply promoting someone else’s product to your audience, or on your website, and getting a referral commission every time someone clicks on that promotion and buys.
The reason affiliate marketing is so attractive to low-traffic site owners is that it doesn’t require a massive volume of followers to work. Instead, you utilize the followers you do have to create regular income.
While affiliate marketing can be a fantastic option, choosing the companies you promote carefully is important. Ensure that you find an affiliate that is relevant to your audience and has the scope to make you sales.
Big sites like Amazon offer affiliate programs, but so too do smaller niche companies. Finding the right affiliate opportunity for you will depend on your audience, product, and specialty.
Clickbank is a marketplace for potential affiliate products that can help you get started.
3. Start using un-blockable banner ads
For many years Google AdSense has offered website owners an opportunity to place advertising banners on their site in return for a financial incentive, at a pay-per-click rate.
Unfortunately, this opportunity has been slowly dying with the growing popularity of ad-blockers and the tendency of consumers to filter out poorly designed banner ads. What used to offer low-traffic websites at least some revenue, has become less and less effective over time.
This is where Advertise World’s un-blockable ads technology can help you out. All you need to do is sign up for a free trial as a publisher and you can start running ads (and making money) on your site without worrying about losing revenue to ad blockers.
4. Sell products on your site
If you are a low-traffic site owner you can make money by selling your own products.
According to Web Hosting Secrets Revealed the profit margin for bloggers who sell products can reach 281%, because you aren’t sharing the revenue with anyone else. So it’s clear that this can be an efficient and lucrative way to make income.
Keep in mind that selling your own products doesn’t mean you need a physical product to sell. Instead, you could sell a course, a tutorial, or gated content to interested users.
To sell your own products, consider setting up a sales page or a store on your website. While you’ll need to figure out how to accept payment, this is a simple task with services like PayPal, and you can be up-and-running in no time.
Remember that everything you put out on your site must be high-quality. While a site can make money without thousands of monthly visitors, it can’t make money without a quality product.
5. Share valuable content on a regular basis
Another way to make money with a low-traffic site is simply to beef up your content. While the numbers HubSpot displays for their content (above) might not be realistic for you just yet, it’s a compelling example of what can happen when you publish absurdly good content.
Keep in mind that the most efficient way to make money with content is to target a niche. Whatever your niche may be, dig deeper to find your audience’s biggest questions, largest concerns, and most pressing problems.
Once you’ve identified those things, get to work addressing them with your content. In addition to helping your audience out of a jam, this approach will provide them with valuable material they’ll share and refer back to frequently.
The more value you add with your content, the bigger your following becomes, and subsequently the more potential revenue you can make.
6. Guest post on other high-traffic sites
If you don’t have a lot of traffic to your site, go somewhere that does.
Guest posting is an excellent way to spread the word about your site, while also driving traffic back to your products and services.
For best results, find guest posting opportunities that relate directly to your customers and niche. These audiences are highly targeted, and will result in a better conversion rate from traffic to revenue on your website.
Once you’ve located some appropriate sites, share quality content on these guest platforms in an attempt to capitalize on an already engaged and much larger audience than your own.
For more information on why guest posting is a great idea, check out this infographic:
Infographic Source: Visually.
7. Grow your email list
Growing an email list, and then managing it with a service like MailChimp is a critical and intelligent way to make money from your existing audience.
While there are many ways to grow your email list, the following are some of the most common:
- Offer a giveaway. Things like ebooks, content, webinars, and products can work well as freebies to entice people to sign up for your email list.
- Insert CTAs in relevant places. Inserting CTAs in places like the end of your blog posts can go a long way toward boosting your email list sign-ups.
- Install a pop-up. Pop-ups don’t have to be obnoxious, and they can quickly improve your list sign-up rates. With this in mind, consider installing a pop-up on your site that is only shown to visitors if they have met certain conditions, such as visited 2 or 3 pages.
Once you’ve started to grow your email list, think about nurturing your new community members with helpful information about your niche. You can do this with an auto-responder, or regular email broadcasts related to your blog content.
8. Focus on your biggest goals
To make money from a low-traffic site, you have to keep everything you do focused on the important goals at hand. It can be easy to get caught up in the minutia and focus, instead, on things that don’t support your long-term success or income.
Resist this temptation.
Instead, focus on the end-game. Things, like building your email list, developing your products, improving your content, and boosting your readership, can all support long-term income, and are worthy of focus.
9. Make it easy for people to engage with you
If you make it as simple as possible for people to engage with your money-making strategy, they often will. This includes many things.
On the one hand, it could mean making your affiliate marketing visible and welcoming to your customers. Or it might simply mean inputting an email sign-up form at the end of your blogs and creating a streamlined social presence that helps people find you.
Whatever you do, make it easy for your readers. Profits will follow.
10. Conduct keyword research
Keyword research is a great way to target more traffic from search engines and locate opportunities for additional income.
To conduct your own keyword research, turn to a tool like KWFinder or SpyFu to research relevant keywords, and implement them in your content and marketing strategies to see increased traffic and revenue for your site.
The key to effective keyword research for a low traffic website is to focus on what are called long-tail keywords. These are longer phrases that are less competitive to get traffic for.
While making money on a site with little traffic may seem complicated, it’s not, and these ten tips prove it.
By implementing these things in your marketing strategy, you can start earning income from your low-traffic quicker than you think.
Stay focused on your biggest goals, commit time to high-quality content, be devoted to truly understanding your audience, and deliver them offers or products based on their biggest challenges.